8 ways to repurpose your press release

8 ways to repurpose your press release

Did you know that I am a bit of a greenie?  I won’t buy myself a takeaway coffee unless I’ve remembered my Keep Cup. I carry a cloth bag at all times and I even have a metal straw in my handbag.  So it is no surprise that I love the concept of the 8 R’s yep, there are now 8 of them (for the record – Recycle, Refuse, Reduce, Reuse, Repair, Re-gift, Recover, Re-think)

Today I wanted to talk about ways you can REPURPOSE the information you gathered when preparing your press release and turn that into extra content for you to promote your show and get what we are all after – more bums on seats.

  1. Highlight some key points in your press release and viola, you have a script! We all carry video cameras in your pocket or bag. Whip up something short and sweet and pop it on Facebook or YouTube. 
  2. Does your company have a blog? This can practically be a cut and paste of your press release to a blog.  The pros say change the words by 20% and use a different image for the best results.  HOT TIP:  Thesaurus is your friend.
  3. Does your company release a newsletter to patron subscribers? You can use the key narrative elements of your press release in the newsletter.
  4. Submit your press release as a guest post on another blog. We love it when people write for us – shoot me a message I’d be happy to review your submission.
  5. Use some of the information you collected prior to writing your press release and turn them into “Did you know” posts on social media.
  6. Did you quote anyone (character or actor) in your press release? Use an app like Canva to create quote images to share on social media
  7. Use press release ends and put them in a slideshow to share on social media. There are a ton of apps out there.  I’ve used, Lumen. It is free easy to use desktop software.
  8. If your press release contained statistics – turn them into an infographic or tweet them out one by one.

Timing can be important here, do give the journos some time to review and fingers crossed USE your press release content before you repurpose it – they won’t publish it if they can’t be the cat with the cream.  A week should do it.

Also remember when you are sharing this stuff on social media tag as many of the cast and crew as you can and ask them to share it on all their channels for increased reach.

We love creative ideas for promoting productions.  Is there anything you would add to this list?

Have a Fantastix day

Mara

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